MARKET INSIGHTS AND STRATEGIES THAT GROW BUSINESSES

The Haase Consulting Group (HCG)  helps companies use data and insights to craft strategies that build businesses.   Blending creativity, analytics and operational business acumen, we leverage the client side CPG marketing experience of its founder to partner with clients in addressing both the issues and opportunities ahead of them.

Marketing is more than pretty pictures or catchy taglines and market research is more than asking a few questions or analyzing some numbers.   Our goal is to help marketing managers understand the marketplace so they can be more successful in it.  Whether developing business strategy, new product ideas, positioning brands for greater impact,  or evaluating acquisition or licensing possibilities, we believe understanding the opportunity starts with analyzing the market and having a dialogue with consumers.  But context matters and understanding how best to uncover and interpret data and research results comes with experience.  

HCG MarketScope lends that strategic experience to its clients.