UNDERSTANDING WHY CONSUMERS ACT, BELIEVE OR FEEL IS AT THE CORE OF DISCOVERING NEW OPPORTUNITIES AND SOLUTIONS
But uncovering insights takes experience and perspective. And it starts with understanding the needs of the project so that the most effective approach is not only used to find the right people, but to bring them through a qualitative journey that enables marketers to interpret responses in light of their current behaviors and beliefs.
Each new project benefits from 30 years of experience in designing and managing qualitative research, including developing discussion guides and stimulus as well as interpreting results with actionable marketing implications. All types of qualitative research are available: traditional facility, ethnography and store intercept.
But uncovering insights takes experience and perspective. And it starts with understanding the needs of the project so that the most effective approach is not only used to find the right people, but to bring them through a qualitative journey that enables marketers to interpret responses in light of their current behaviors and beliefs.
Each new project benefits from 30 years of experience in designing and managing qualitative research, including developing discussion guides and stimulus as well as interpreting results with actionable marketing implications. All types of qualitative research are available: traditional facility, ethnography and store intercept.