QUANTITATIVE IS MORE THAN WRITING A SURVEY.
Anyone can ask questions and tally results. And online tools have made surveys more readily available to business owners - presenting both opportunities and limitations. Understanding those considerations and using survey tools effectively remain a matter of experience. Thus we believe that the sample is as important as the questionnaire and we work with our clients to insure they maximize the value of any survey tool.
Project examples:
Anyone can ask questions and tally results. And online tools have made surveys more readily available to business owners - presenting both opportunities and limitations. Understanding those considerations and using survey tools effectively remain a matter of experience. Thus we believe that the sample is as important as the questionnaire and we work with our clients to insure they maximize the value of any survey tool.
Project examples:
- Usage & Attitudes Study: Conducted a consumer market study for a deli meat marketer to help them understand consumer purchase behavior in a random weight category not fully captured with syndicated data.
- Concept Tests: Worked with a packaged salad company to develop and test potential among a set of new product ideas.